Email Blasts vs Marketing Automation

Email Blasts vs Marketing Automation

Junk Mail vs Discount from your favourite hotel

 

A lot of people ask me, “What is the difference between Email Blasts and Marketing Automation?”. To put this into context I liken this to the difference between Junk Mail vs a discount from your favourite hotel. The whole point of marketing automation is to send relevant messages to your contacts as relevant times. The key to this is the word RELEVANT.

Going back to my example – my favourite hotel can blast me with offers all year round but if I am not planning a weekend away their chances of success are probably lower than their chances of me eventually hitting the unsubscribe button. However, using Fragra, wouldn’t it be good if my favourite hotel waited until I was active on their website, then if I had not made a booking within a day or so sent me an email about some of the things they have on at the moment? Then perhaps, if no booking had been made within another couple of days maybe they can email me to have a look at their current offers page? Finally if no booking were made after that perhaps a returning customer offer might be made.

How the drip campaign would work is up to you but the point is that these kind of RELEVANT emails drive generate 50% more sales-ready leads at a 33% lower cost. (Forrester Research)

To learn how Fragra can help your business visit - www.fragra.co.uk Marketing Automation with tactics!

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