Why You Should Use Marketing Automation

Why You Should Use Marketing Automation

At a fundamental level, marketing automation is about optimisation.From optimising your staff’s time, to optimising which customers your sales team focuses their effort on, the scope of marketing automation goes way beyond simply automating your marketing department’s repetitive tasks, although it is very good at that too!

 

Here are 3 key reasons why some of the most successful companies in the world have adopted marketing automation and how your company can also benefit...

1. Reduce your staffing costs

Given the time and effort of either one member of your staff our our creative team, you can compete with a 50 person marketing team. Building all of your drip campaigns and list will take time but you will enjoy seeing it build and once it does your company could be sending out literally 1000's of relevant emails on auto pilot, driving customers and sales right to you.

2. Increase revenue.

Automation will be able to stay on top of who you should be cross selling or up selling to and then push relevant content to them, when they show an interest the hot leads will be passed straight to the sales team to follow up and close. No more cold calling!

3. Be more effective

No matter how large or small your resources are, automation can take care of so many mundane task, allowing your people to concentrate on the more important jobs.

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